Hallmark Avenue Collection Review 

Hallmark Floors, founded in 1998 and based in Ontario, California, is an American hardwood flooring manufacturer known for innovative engineered wood, solid wood, and vinyl floors. 

The company now offers 100+ uniquely designed hardwood and waterproof floor collections. One of their most popular engineered hardwood collections is the Avenue Collection, which has lately surged in popularity. In this article, we will explore why this is the case.

Avenue Collection is Ultra-Wide Engineered Hardwood

Hallmark’s Avenue Collection is a premium line of engineered hardwood using ultra-wide (9.5″) planks. 

It features 10 distinctive color/wood options (various European Oak, American Maple and Hickory) with plank lengths up to 7′2″. These are “true sawn-cut” engineered planks, each 15 mm thick with a 4 mm real wood wear layer (equivalent to ¾″ solid) over a multi-ply plywood core. 

Hallmark cold-presses the core with TSCA-Title VI adhesive for extra stability. A durable TrueMark GlazeTek finish (built up from multiple coats of urethane with nano-oxide) is applied, carrying a limited lifetime wear warranty. Because the wear layer is so thick, Avenue planks can be sanded and refinished up to three times (MG4 rating).

The Avenue Collection planks are wire-brushed (oak/hickory) or lightly sculpted (maple) for a textured, “naturally worn” look, and come in low-sheen neutral tones (greige, blonde, white, etc.). Hallmark rates all these as V4 (substantial variation), meaning each plank has marked color/grain differences for a rustic appearance. 

All Avenue floors are warranted for lifetime structural integrity. Finish warranties vary by color (most are 25 years residential, though some lighter colors like Sunset Oak carry a lifetime residential finish warranty). 

Importantly, Avenue is intended for indoor use. It carries a limited commercial warranty (5-year commercial finish, 10-year commercial structure). Hallmark explicitly lists multiple installation methods: the boards can be glued-down, stapled/nailed-down, or floated, and are rated for use over radiant heating (except certain Hickory options). 

Overall, the Avenue Collection delivers ultra-wide, old-growth hardwood aesthetics with the dimensional stability of engineered construction.

Sunset Oak (European Oak)

Sunset Oak is a greige-colored European oak with a warm, natural patina. Planks are 9.5″ wide by up to 7′2″ long (241 mm×2184 mm) and 5/8″ (15 mm) thick with a 4 mm sawn-cut wear layer. It is an engineered hardwood plank, wire-brushed on the surface for added texture. 

The finish is Hallmark’s TrueMark GlazeTek. Sunset Oak carries Hallmark’s limited lifetime residential structural & finish warranty (plus 5 yr commercial finish), reflecting its durability. The overall look is “naturally worn” and V4-rated (heavy color/grain variation).

• Dimensions: 9.5″×7′2″; 15 mm total, 4 mm wear layer.
• Construction: Engineered sawn-cut oak with 4 mm oak veneer.
• Surface: Low-sheen TrueMark finish; wire-brushed texture.
• Appearance: Greige (“natural patina & worn” style), V4 variation.
• Warranty: Lifetime structural & residential finish (with 5-year commercial finish).
• Use: Residential and light commercial (per Hallmark’s limited commercial warranty).

Rodeo Oak (European Oak)

Rodeo Oak is another grey European oak, similar in color to Sunset but with a slightly different grain tone. Like all Avenue planks, it is 9.5″×7′2″ with 15 mm thickness and 4 mm wear. It also uses engineered oak construction and TrueMark finish. 

Rodeo’s warranty is lifetime structural, but with a 25-year residential finish warranty (plus 5-year commercial). The feel is “naturally worn” with a wire-brushed surface. Its variation rating is V4.

• Dimensions & Texture: 9.5″×7′2″; 15 mm (4 mm wear); wire-brushed.
• Finish/Color: Low-sheen GlazeTek finish; Greige oak.
• Warranty: Lifetime structural, 25-year residential finish, 5/10 commercial.
• Style: Vintage European design, heavy variation (V4).

Ocean Drive Oak (European Oak)

Ocean Drive Oak is a whitewashed European oak plank. It has the same 9.5″×7′2″, 5/8″(15 mm)/4 mm construction as the rest of Avenue. 

The lighter hue is achieved by a special stain and finish. It also carries a lifetime structural warranty, with a 25-year residential finish warranty (plus limited commercial). Variation is V4.

• Specs: 9.5″×7′2″; 5/8″ thick, 4 mm wear layer.
• Construction: Engineered oak, wire-brushed surface.
• Color/Style: White oil-stained appearance, Vintage European look.
• Warranty: Lifetime structural; 25 yr res. finish (5 yr commercial finish).
• Texture/Variation: Wire-brushed; V4 (high variation).

Mulholland Oak (European Oak)

Mulholland Oak is a rich brown European oak (darker tone). Plank dimensions are the same 9.5″×7′2″, 5/8″ thick with 4 mm veneer. It uses a wire-brushed surface and TrueMark finish. Warranty is a lifetime structural warranty with a 25-year residential finish warranty.

• Size: 9.5″×7′2″; 15 mm total, 4 mm wear.
• Material: Engineered sawn-cut European Oak.
• Finish/Color: Brown tone; TrueMark low-sheen finish.
• Warranty: Lifetime structural; 25 yr residential finish; 5/10 commercial.
• Design: Vintage European style, V4 variation.

Wilshire Oak (European Oak)

Wilshire Oak is a blonde European oak. It has identical dimensions (9.5″×7′2″, 15 mm/4 mm) and construction. The color is a light “blonde” oak with a natural low sheen. The warranty includes a lifetime structural warranty with a 25-year residential finish warranty.

• Size: 9.5″×7′2″; 5/8″ thick, 4 mm wear.
• Finish: TrueMark GlazeTek; wire-brushed oak surface.
• Color: Blonde (light natural tone).
• Warranty: Lifetime structure; 25 yr res. finish; 5/10 comm.
• Variation: V4, Wire-brushed, textured.

Michigan Hickory (American Hickory)

Michigan Hickory is an amber-brown American Hickory. The plank size and thickness are the same, 9.5″×7′2″, 5/8″(15 mm) with 4 mm wear. Hickory is harder than oak, giving this floor a very durable surface. It is wire-brushed. Hallmark provides a lifetime structural warranty and a 25-year residential finish warranty (5/10 commercial).

• Dimensions: 9.5″×7′2″; 15 mm total, 4 mm wear.
• Species: American Hickory (wire-brushed).
• Color: Medium brown.
• Finish: TrueMark GlazeTek.
• Warranty: Lifetime structural; 25 yr finish; 5 yr comm finish.
• Variation: V4

Belle Meade Hickory (American Hickory)

Belle Meade is a natural-tone American Hickory (pale/beige color). Planks are 9.5″×7′2″ (15 mm/4 mm). It has the same construction and finish as Michigan Hickory. The warranty includes a lifetime structural warranty with a 25-year residential finish warranty.

• Size: 9.5″×7′2″; 15 mm total (4 mm wear).
• Finish/Color: Natural/light brown; TrueMark finish, wire-brushed Hickory.
• Warranty: Lifetime structural; 25 yr finish; 5/10 commercial.
• Style: Vintage European, V4 variation.

Newbury Hickory (American Hickory)

Newbury Hickory is a rich brown American Hickory. Its dimensions are the same 9.5″×7′2″, 15 mm (4 mm wear). Construction and finish are identical to other Hickories. Hallmark’s warranty is lifetime structural and (in top-line listing) lifetime finish, but the detailed spec sheet shows the common 25-year finish, 5/10 commercial. The style is “naturally worn,” V4.

• Dimensions: 9.5″×7′2″; 15 mm thick, 4 mm wear.
• Construction: Engineered Hickory (sawn-cut).
• Color/Finish: Brown; TrueMark finish, wire-brushed surface.
• Warranty: Lifetime structure; ~25 yr finish (with 5/10 commercial).
• Variation: V4 (substantial variation).

Pennsylvania Maple (American Maple)

Pennsylvania Maple is an “Almond” (light beige) maple. It has the same 9.5″×7′2″ format and 15 mm/4 mm thickness. Unlike the oaks and hickories, the maple planks are lightly sculpted (handscraped) on the surface, giving a softer texture. 

It carries a lifetime structural warranty, with a 25-year residential finish warranty (plus 5/10 commercial). (All Maple variants are rated V4 as well.)

• Size: 9.5″×7′2″; 5/8″ (15 mm), 4 mm wear.
• Texture: Lightly sculpted hand-applied texture (vs. wire-brushed).
• Color: Almond (light, neutral).
• Warranty: Lifetime structural; 25 yr finish; 5/10 comm.
• Design: Vintage European maple, high variation (V4).

Lombard Maple (American Maple)

Lombard Maple is a grey-toned American Maple with a subtle weathered look. It is 9.5″×7′2″, 15 mm with 4 mm wear. Surface texture is also lightly sculpted. Warranty is a lifetime structural and a 25-year finish.

• Size: 9.5″×7′2″; 5/8″, 4 mm wear.
• Surface: Lightly sculpted maple.
• Color: Grey/brown.
• Warranty: Lifetime structural; 25 yr finish; 5/10 comm.
• Variation: V4 (substantial variation).

Usage, Installation, and Durability

All Avenue floors are engineered hardwood, so they should be installed indoors using standard methods (glue, staples, float). Hallmark specifically allows installation over radiant heat (except the Hickories). 

These are premium DIY/contractor-grade floors, with pricing typically ranging from $5 to $7 per square foot at wholesale (varies by dealer). 

The thick 4 mm wear layer and strong finish make Avenue floors exceptionally durable. The manufacturer advertises up to three refinishes (MG4) over the life of the floor. The TrueMark finish is scratch- and scuff-resistant, with nano-oxide reinforcement. 

Overall, these floors suit high-end residential use (and even light commercial areas) where a dramatic, wide-plank look is desired.